Photography is “painting with light”
Natural light can be both beautiful and unattractive.
For example, if you are creating an outdoor photo, there is often beautiful light is just after sunrise or just before sunset, when the sun is low in the sky, creating soft, warm, and diffused light.
Unattractive light commonly occurs during the mid-day when the shadows are harsh.
Similarly, when creating a photograph in an indoor office environment, the light from ceiling lights is usually unattractive. Overhead lighting casts shadows in the eye sockets, creates shiny patches on the nose or forehead, and produces an unflattering headshot or portrait.
The way to counter this is with professional studio lighting equipment. This gives the photographer total control over how the subject is lit and helps create a flattering headshot or portrait.
Your people are your biggest asset. Be sure to hire a professional photographer who has portable studio lighting gear to showcase your people in the best light.